Whether they have grown up together or have only just joined the team, for the men of Scuderia Ferrari Marlboro, “Wrooom” represents something really outstanding. For Stefano Domenicali, the event at Madonna di Campiglio is something special and he chose to reaffirm that view at the presentation of the book by Ercole Colombo. “There is so much one could say about Wrooom. For example, there is the coincidence that the first edition dates back to 1991, the year I joined Ferrari, not to mention the fact it takes place in the mountains, which are a great passion of mine,” said Domenicali. “I wish to take this opportunity to thank Maurizio Arrivabene and everyone at Philip Morris for the way they handle their role as a partner of Scuderia Ferrari Marlboro. I always ask my engineers to be creative and here we are, this event is an example of creativity in the different world of communications. In my twenty years with the Scuderia, I have never heard of a driver who is not happy to take part in Wrooom and I can understand that very well: this event is a unique opportunity to bring together our world and that of the media.”
Fernando Alonso’s second appearance in the Dolomites lasted only a few hours and was marked by a different colour background to his visit last January. “Back then, everything was white, while today, I’m struggling to get my bearings,” said the Spanish driver. “For me this place is linked to my first ever event with the Scuderia and it was an amazing experience, unrepeatable in fact. Wrooom is the best way possible to start the season in harmony and with the right spirit. You can also see that from the photos in this book; you work, but it’s fun. I think Ercole’s book is only the first step: what about a film next as Hollywood beckons!”
Source: Ferrari.com
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