Thursday, January 20, 2011

Ferrari set to extend Marlboro sponsorship


Marlboro is set to stay as Ferrari’s title sponsor until at least 2014, according to a report on Thursday.

The German-language Motorsport-Total.com said it learned about the likely contract extension at the team’s recent ’Wrooom’ media event in the Italian Dolomites.

An official announcement could be made on January 28, when the famous team launches its 2011 car at its Maranello base.

Philip Morris brand Marlboro has remained in F1 long after the sport’s total ban on cigarette advertising.

The team’s so-called ’barcode’ logo and livery was controversial in 2010, leading to the launch of a new logo for this year, which will be incorporated into the design of the 2011 car’s livery.

"We see no obstacles to an extension," the report quotes a spokesman for Philip Morris International as saying.

Source: NextgenAuto

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