Kimi Räikkönen DNA - Economy - mobile operator commercial

Source: jiijiimusic

LIKE A CHATTERBOX: Kimi Räikkönen is a prisoner of his own reputation

Distant, ice-cold and uninterested or funny, laid-back and social?

A little distant perhaps, but in no way ice-cold.

Definitely funny and talkative.

After several calls Kimi Räikkönen's persona starts taking shape.

We got an unusually truthful picture of Kimi Räikkönen in the latest DNA-commercial where a man wearing a hoodie makes fun of himself, smiles a lot - and talks only after the press conference is over.

He really talks like a pot full of beans.

- The media image isn't right in his case. He is in no way a quiet guy, Kimi's co-driver Kaj Lindström assures.

Calm

According to friends, Räikkönen is happy and laid-back but also deliberative. When he was younger there was maybe more fooling around, but these days the man is level-headed.

- In the group of friends others are noisier, but Kimi also babbles all the time and tells stories, Räikkönen's friend tells.

Does it sound like the Räikkönen in TV?

No it doesn't.

The reputation is formed through the stuff reporters create. After trasferring to rally, Kimi's media image has softened. Manager Steve Robertson reminds that Räikkönen has been himself all the time.

- I don't see that he would be any different in rally. In Formula One you reporters don't have access to places where you are allowed to go in rally. They have more time for you here. In F1 it is only a few questions or five minutes.

Two worlds

- There are two different worlds. Those who know him talk about a completely different Kimi than those who don't know him, Heikki Kulta from Turun sanomat says.

- You get a totally different picture of him through media, or you could say that you get several different pictures of him. He concentrates on racing and shuts off other things so fully that he seems ice-cold and distant, says Kikka Kuosmanen who took care of Kimi's arrangements from his junior-years until last year.

Räikkönen himself admits that you must be careful around reporters and other people around you.

- You usually see in what business each of them are there for. However, it hasn't never really concerned me. Of course there are things that don't go as they should but that happens to everyone. Someone can always make a crappy article if they want to, Räikkönen says to Iltalehti.

A shy boy from Espoo

Along the years Räikkönen has of course changed. In the background there is still the same young man who sensationally rised to Sauber's F1-driver 2001 after only one Formula Renault-season - and who is excited about nearly every sport and motorgadget.

- He has changed of course. He is no longer the shy fellow who ran away from reporters. He was loaded with pressure for his first F1-race. When he got a good result from it, he clearly let go more, Kulta says.

Anette Latva-Piikkilä, who used to race with Räikkönen and these days works as MTV3's rallyreporter, agrees with Kulta.

- When Kimi transferred to F1, he got a lot more confidence. The shy little boy was stepped aside and was replaced by a confident racing driver. Trasferring to rally in turn brought his true personality more to light. He is a funny and sociable man, and nearly always in a good mood, Latva-Piikkilä says.

- Time has left some marks. It hasn't changed the big picture. The sport has just changed a little, Räikkönen characterizes his growth.

JUSSI OJALA

Source: Iltalehti
Courtesy: Leijona

[Video] DNA ad Kimi Räikkönen "Short Answers"

Transcript:

- Kimi, does the changing of the racing class feel good so far?
- Yeah.
- Would you like to specify that a bit?
- No.
- Kimi, do you have good expectations for your career in rally racing?
- Yes.
- Kimi, can you describe what it feels like to drive over sand and snow?
- No. Thank you.

On the phone:
-Hi, what's up? been doing fine! are you somewhere around?

With these prices, even the iceman likes to keep talking on and on.

Source: YouTube @sekthisout
Thanks: tohtorigyro

Kimi Räikkönen in Commercial for DNA

Transcript:

Kimi: I have always wanted to only drive.

But so many other things are attached to this sport.

Like contracts.

Man: It was crucial to make a good contract for Kimi in the beginning of his career.

And in 2001, we made the most important deal for his future. That's when we changed to DNA.

Kimi: But I have to say that it got better when I switched.

Now I get so small phone bills that it leaves some money for me too.

Man: Like you say in Finland; It's not the big income, it's the small expenses.

Source:YouTube - Courtesy: Kriss

Translation from Finnish: Nicole

Transcript: Fran

Kimi ends contract with the sponsor TAG Heuer

Rallydriver Kimi Räikkönen's market value isn't as high as the F1-driver Kimi Räikkönen's market value is on the international sponsor-fields. He was for 8 years TAG Heuer's "face" but when Räikkönen left F1 his sponsor-contract was ended.

- Our brand is focused on F1 but Kimi will still remain as our friend, Sponsorship Manager Yann de la Fouchardière from TAG Heuer says.

- TAG Heuer's and Kimi's contract wasn't terminated because of any problems, Dan Taavitsainen from TAG Heuer says and ends the wild paddock rumours about the star driver's bad attitude towards his sponsor's needs.

Yet nobody denies that Räikkönen wouldn't have looked quite pissed at times while starring his sponsor events - 15 minutes in his sponsor's guest events have often been 15 minutes too much for Räikkönen.

- Kimi's persona has a lot of attracting features, Taavitsainen reminds and refers to the Iceman's silence that is appreciated as something exotic in Middle Europe whereas in a Finn's eye it's seen as being grumpy.

- Our brand is Formula One and not rally and that's why the contract was ended, Taavitsainen says.

Kimi Räikkönen seems to have dropped from international sponsor-deals of millions to smaller and national sponsor-levels.

His latest supporter is the domestic phone company DNA. They haven't published his contract's financial value but it can't be more than tens of thousand euros.

Working as the 'face' in watch- and sunglass -business meant for Kimi Räikkönen, David Beckham and Brad Pitt over one million euros financial compensation per year.

They still believe in Räikkönen's market value in Maranello. Ferrari's shop is still selling Kimi-stuff with full price although the F1-season starts this week in Bahrain without the silent Iceman.

[NOTE: this news is from the beginning of the season... as you can tell]

Source: Tommi Aitio
Courtesy: Nicole

Kimi Räikkönen Interview for YLE in DNA Event

Source: YLE.fi

Kimi Räikkönen Interview in DNA Event for MTV3

Source: MTV3 - Courtesy: _TaniaS_

Kimi Räikkönen in Helsinki for DNA Event

RÄIKKÖNEN: I WASN'T THINKING WHAT OTHERS THOUGHT OF ME

Kimi Räikkönen still divides opinions on the F1-paddock.

Some couldn't take at all Räikkönen's cool way of taking things while some again felt really warm for Räikkönen both as a human being and as a driver. The Iceman didn't care what others did.

- I didn't think much about what others thought of me. And I didn't think of them.

- It worked for me although others wanted to think more. Everybody out there are their own persons, Räikkönen analysed the F1-drivers.

One who remembers Räikkönen with special warmth is Sauber's technical manager Willy Rampf.

- He was the best driver I have ever worked with. I still respect him very much, Rampf told in Autosport's interview a while ago.

- Rally is probably the same as F1 was about 20 years ago. They do things professionally in rally but the going is completely different, Räikkönen compared.

- Less people and a more relaxed grip in everything, he summed up.

Source: Ilta-Sanomat

KIMI: I'VE NEVER BEEN INTERESTED IN OTHER PEOPLE'S OPINIONS

Kimi Räikkönen visited his sponsor's event in Finland where they showed the Iceman DNA-commercial.

Kimi's unique sponsor-event brought a handful of media people and a full hall of eager DNA-partners who got to see Finland's most famous celebrity in flesh.

Kimi was in a good mood and he answered with a smile to Anette Latva-Piikkilä's questions. He also compared himself to other f1-drivers and pondered what made him different from other talented drivers.

– Of course there's a lot of things, everyone is a different person. Of course a lot depends on who looks and who thinks whatever but I have never thought about what they think about me. And I haven't been interested in what they do, I've always tried to do just my own thing, Kimi revealed.

According to Kimi this strategy has always worked for him but the same recipe isn't necessarily the right one for others. Kimi reminded that a good car makes a big difference when thinking of success.

– You have to have a good car and a good team. The top drivers are yet quite even although there might be some small differences in some things. But the top drivers don't differ much from each other if you would put them in the same car, Kimi confessed.

Source: MTV3
Courtesy: Nicole

Finnish telecommunications company in support of Räikkönen

Finnish telecoms operator DNA has begun to cooperate with the Formula One World Rally Championship with Kimi Räikkönen shifted.

DNA and Räikkönen's contract covers the current period. Telecommunication Company sponsored driver, which in turn serves the company's marketing façade.

Räikkönen's DNA was involved in support of his troops boarding a Formula One Championship ones-Sauber driver.

Source: MTV3 and luieluv Planet-F1