Showing posts with label F-150. Show all posts
Showing posts with label F-150. Show all posts

Thursday, February 10, 2011

The name of the new Ferrari Formula 1 car


Maranello, 10th February - On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters. In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.
Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.

Source: Ferrari.com

Ford sues Ferrari over use of F150 name


Ford is suing Ferrari after the famous Italian formula one team decided to call its 2011 car F150.

Ferrari had said the single seater is named in tribute of the 150th anniversary of Italian unification.

But F150 is a model of Ford’s famous series of full-size pickup trucks. Ford Motor Co. owns the trademark to F150 and is suing Ferrari in Detroit Federal Court.

The Ford lawsuit filed on Wednesday, claiming damage to the brand and unspecified damages, also refers to Ferrari’s creation of the ferrari150.com website.

Reports said Ferrari’s F150 logo, which can be seen at the aforementioned website, is similar to the Ford F-150 logo.

$100,000 in damages are therefore being claimed pursuant to the Anticybersquatting Consumer Protection Act, relating to internet domains that confuse the public.

Ford said it is seeking to prevent Ferrari from using the trademark in the US.

“Ferrari has misappropriated the F-150 trademark … in order to capitalise on and profit from the substantial goodwill that Ford has developed,” Ford said in its lawsuit.

Maranello based Ferrari is yet to comment.

“This is an important trademark for us and we’ve spent many years and lots of advertising resources on establishing this name and getting the trademark,” Ford spokeswoman Anne Marie Gattari is quoted by the Detroit News. “It’s one we take very very seriously. It’s one of our flagship vehicles.”

Source: YallaF1